Why Listing Your Home on the MLS Matters More Than Ever
Thinking of selling your home privately or off-market? You may want to reconsider. A recent study from Zillow reveals that sellers who list their homes outside of the MLS (Multiple Listing Service) may be leaving serious money on the table.
Home Sellers Lost $1 Billion in Off-MLS Deals
According to HousingWire, Zillow’s findings indicate that in 2022 alone, homes sold off the MLS earned on average nearly $5,000 less than similar homes listed on the MLS. That amounts to more than $1 billion in lost proceeds for home sellers nationwide.
Why the MLS Makes a Difference
- Maximum Exposure: MLS listings are syndicated to dozens of real estate websites, increasing visibility to buyers and agents.
- More Offers: More eyes on your property often means more competition—and better offers.
- Market Transparency: Accurate data from the MLS helps ensure fair pricing and informed decisions.
Are Private Listings Worth the Risk?
While some brokerages promote private or “off-market” listings for exclusivity or discretion, critics argue that they can harm sellers financially and limit access for buyers—especially in competitive or low-inventory markets.
Zillow CEO Jeremy Wacksman stated that private networks operate counter to the transparent nature of the MLS, saying, “When consumers can't see all the homes that are available, they're at a disadvantage.”
Should You List Your Home Off the MLS?
If you’re thinking about selling your home, talk to a real estate professional before opting for an off-market sale. In most cases, the exposure and transparency provided by the MLS can help you maximize your sale price and reduce the risk of lost equity.
Ready to List Your Home?
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Contact us today to get started or request a free home valuation to learn what your home could sell for in today's market.
